Human Centric AI

FEATURED RESEARCH

The better the choices, the better the decisions.

In a world of exponential advances in AI, we’re entering a new era of decision making. Strategic advantage now goes to how decisions are made, not just who or what is making them.

Research developed by TCS and MIT Sloan Management Review reveals the next leap in AI: the emergence of Intelligent Choice Architectures (ICAs).

Read more about The better the choices, the better the decisions.

Humans are the Differentiator

AI is revolutionizing the decision-making capabilities of humans with more consistent high-quality outcomes.

ICAs mark a pivotal shift where AI systems adapt to human needs, not the other way around. They empower humans, transforming them from passive decision selectors to active architects of outcomes.

In focus

01.

Transforming Enterprise Decision Making with Human-Centric AI

02.

The Great Power Shift: How Intelligent Choice Architectures Rewrite Decision Rights

03.

TCS AI for Business Study Key Findings

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Leadership Perspectives

Vikram Karakoti

Vikram Karakoti, Global Head, Enterprise Solutions, TCS, reveals how AI is amplifying human judgment to elevate decisions at every level.

Ashok Pai

Hear from Ashok Pai,  SVP and Global Head ECBO,  TCS, as he discusses how AI-powered insights are helping leaders deliver real results.

Sreenivasa Chakravarti

Sreenivasa Chakravarti, Head, IoT & Digital Engineering, TCS, shares how AI is reshaping the value chain to turn innovation into impact.

Why ICAs Matter for industries

Intelligent Choice Architectures in the Banking, Financial Services, and Insurance Sectors

In banking, financial services, and insurance — industries where decisions can influence the behavior of millions of customers — developing better choices represents a strategic, operational, and organizational imperative.

Intelligent Choice Architectures in the Communication, Media and Technology Sector

In the media industry and capital-intensive industries like communications and technology, business leaders are under relentless pressure to optimize operational efficiency, improve decision-making, and unlock new revenue opportunities.

Intelligent Choice Architectures in the Energy, Resources, and Utilities Sectors

As AI-driven decision environments evolve, the question for energy, resources, and utilities leaders is not whether to automate but how to architect decision-making and decision rights.

Intelligent Choice Architectures in the Life Sciences and Health Care Sectors

Life sciences and health care quality and outcomes fundamentally depend on the quality of decisions made across increasingly interconnected ecosystems of providers, payers, pharmaceutical companies, drug distributors, pharmacy benefit managers, medical technology makers, and others that these broad sectors comprise.

Intelligent Choice Architectures in the Manufacturing Sector

As increasingly capable AI systems generate thousands of production design variations, predict maintenance needs, and optimize supply chains, the fundamental opportunity for manufacturing leaders isn’t “automation” or better harnessing intelligent systems to improve business process efficiencies.

Intelligent Choice Architectures in the Retail and Consumer Packaged Goods Sectors

Intelligent choice architectures are a natural next step to providing the adaptive intelligence necessary to navigate increasingly complex retail and CPG business environments.

TCS Recommendations

Orchestrate intelligence

Bring together data, models, and agents that learn and improve from each decision and seamlessly redeploy across the enterprise.

Scale institutional wisdom

Capture expert intuition into ICAs, so everyone, whether they’re new or experienced, can benefit from the organization’s collective knowledge.

Govern for dynamic accountability

Shift from static controls to real-time guardrails that keep humans firmly in command of the “why.”

The future belongs to leaders who recognize that AI doesn’t just optimize decisions but transforms the quality of choices available to us. By designing intelligent choice architectures, we’re exponentially expanding strategic options and elevating human judgment.

SERGE PERIGNON
Global Head, Thought Leadership & Services Marketing, TCS

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FEATURED RESEARCH

Humans are the Differentiator

In focus

01.

Transforming Enterprise Decision Making with Human-Centric AI

02.

The Great Power Shift: How Intelligent Choice Architectures Rewrite Decision Rights

03.

TCS AI for Business Study Key Findings

Leadership Perspectives

Vikram Karakoti

Ashok Pai

Sreenivasa Chakravarti

Why ICAs Matter for industries

Intelligent Choice Architectures in the Banking, Financial Services, and Insurance Sectors

Intelligent Choice Architectures in the Communication, Media and Technology Sector

Intelligent Choice Architectures in the Energy, Resources, and Utilities Sectors

Intelligent Choice Architectures in the Life Sciences and Health Care Sectors

Intelligent Choice Architectures in the Manufacturing Sector

Intelligent Choice Architectures in the Retail and Consumer Packaged Goods Sectors

TCS Recommendations

Orchestrate intelligence

Scale institutional wisdom

Govern for dynamic accountability

Accessibility Adjustments

Adaptability starts here