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TCS 2019: CMO Study

 

CMO Study Highlights: The Initial Findings Report

Sunil Karkera
Global Head, TCS Interactive
James Wheless
Global Managing Partner, Consulting & Services Integration, Tata Consultancy Services
Lakshmi Ramesh
Head, Media Center of Excellence, Cognitive Business Operations, TCS
Lisa Fairbanks
TCS Product Management Leader Customer Experience Strategist and Customer Analytics Innovator

Some marketers are personalizing communications across the customer journey, some are not. Read the initial findings report for details about what leading CMOs do differently than the rest.

Discover key initial findings from the TCS CMO Study about how marketers personalize communications across the entire brand experience.

Viewpoints

Krishnan Ramanujam: The Digitally Personalized Brand Experience: Welcome to the TCS Chief Marketing Officer Study

 

 

 

Akhilesh Tiwari: Focus of our New CMO Study: Keeping The Customer Mesmerized

 

 

 

 

Jim Wheless, Mark Conzone and Navin Mithel: Avoiding “Creepy” by Balancing the Risks and Rewards of Personalization

 

 

 

 

Prabhakar Karamsetty: Why Digital Marketers Should Be More Active in Customer Support



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