Discover key initial findings from the TCS CMO Study about how marketers personalize communications across the entire brand experience.
Some marketers are personalizing communications across the customer journey, some are not. Read the initial findings report for details about what leading CMOs do differently than the rest.
Akhilesh Tiwari: Focus of our New CMO Study: Keeping The Customer Mesmerized
Jim Wheless, Mark Conzone and Navin Mithel: Avoiding “Creepy” by Balancing the Risks and Rewards of Personalization
Prabhakar Karamsetty: Why Digital Marketers Should Be More Active in Customer Support