The Advantages of Contextual Mastery
What is contextual mastery, and how did thousands of TCS associates amass this knowledge?
The story goes back a decade, when TCS began reshaping its business into verticals. This strategic shift gave our associates the opportunity to take deep dives into the business context of their clients over long periods of time. Think of a doctor’s journey from being a generalist to a specialist, but for the software industry.
This verticalization journey brought in the depth and experience that associates needed to gain expertise into their clients’ contexts. Over time, through interactions with the larger industry ecosystem (within and outside TCS), our associates built rich perspectives about the IT landscapes, customers, internal culture, challenges and aspirations of our clients. This also helped clients gain context into technological or industry trends.
Within TCS, an ecosystem of such associates – called Contextual Masters™ – built up over the years, creating a pool of knowledge that any of them could tap into for the growth of their clients. This collective depth of knowledge was further facilitated through interactions, engagement and peer learning.
The outcome is exemplified by the strong suite of intellectual property created by TCS’ Contextual Masters, and the over 700 patents held by this community. Their insights have also empowered TCS to deliver transformational thought leadership in the industry.
Today, more than 17,000 such associates have been identified, and stories of their impact on client organizations shared across internal platforms. TCS CEO and MD Rajesh Gopinathan noted: “The contextual knowledge we have acquired over the years working with them [TCS clients] acts as [a] bridge of continuity and brings permanence of value.”