Industry
- Communications, Media and Information Services
Going Beyond: CMI to Focus on Personalized Experiences for Growth
Highlights
- British Telecom, one of the biggest names in telecommunications, diversified into third-party logistics (3PL) through an acquisition.
- It wanted to ensure BT's supply chain services tie in with the acquired 3PL business
- TCS implemented a third-party logistics solution using its toolkit that provides a road map for supply chain transformation.
In this article
Overview
British Telecom, one of the biggest names in telecommunications, has diversified into third-party logistics (3PL).
3PL companies are external service providers for logistics requirements such as warehousing, distribution, and packaging. BT’s business goal was to win new contracts and cement its place as a leading 3PL service provider in the UK supply chain market.
The challenge: Aligning supply chain with new acquisition
BT's supply chain services needed to tie in with the newly acquired 3PL business
The British conglomerate wanted to build multichannel order fulfilment and logistics solutions aimed at lowering customer operating costs, and enhance customer experience with accurate picking, packing, faster shipping, and low-cost delivery with near-real-time data insights.
The solution: Filling the gaps
BT worked with TCS to chart out a robust supply chain strategy for its 3PL customers
TCS implemented a third-party logistics solution using its supply chain assessment transformation toolkit. We assessed the wide-ranging external 3PL business requirements comprehensively alongside BT’s existing supply chain services. TCS’ supply chain transformation capabilities and assessment toolkits cover critical supply chain functions from order orchestration to dispatch, staging, configuration, and asset tracking and delivery tracking.
TCS’ core supply chain team defined BT’s business blueprint and identified gaps using benchmarks and the supply chain operations reference (SCOR) model. The requirements were then mapped using a human-centered design approach to resolve the fitment gaps and accelerate early requirement sign-off with stakeholders. TCS also developed a multitenant 3PL framework with an automated quality control pack to enable concurrent customer onboarding and leveraged the Transformation Delivery Methodology (TDM) to deliver minimum viable product (MVP) payloads.
The benefit: A Major 3PL player
BT was able to ace the 3PL game.
The TCS solution helped the enterprise to transform from a new entrant in the UK 3PL services market to a major contender in the industry.
TCS’ constant innovations in transforming supply chain 3PL solutions for our external customers have enabled us to make appropriate business decisions and enhance operational efficiencies, driving our business objectives of increased revenue and branding.
What Made it happen
TCS HOBS™ is a cloud-native, catalog-centric platform with composable architecture engineering experiences with insights-led personalization.
TCS TwinX combined with Enterprise Digital Twin technology powered by AI/ML provides solutions to help customers overcome & outperform challenges. Read more.
TCS Contexify, a Dynamic Orchestrator, uses contexts linked to purposes to drive personalized interventions (Next Best Action) & simplify customer engagement.
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