Overview: A media giant

Zee Entertainment Enterprises is an Indian media conglomerate.

Headquartered in Mumbai, it has interests in television, print, internet, film, mobile content, and related businesses. It operates 45 channels worldwide. 

The challenge: Rights management system

Zee wanted to modernize its content rights management system to handle increasing complexity.

The Indian media and entertainment giant wanted to modernize its information rights management system that was affected by disparate workflows for rights acquisition and distribution. The legacy system was not manage all aspects related to rights.

Users had to look at multiple sources for information and depend on paper contracts to determine license availability and legal restrictions. Zee was expanding its overseas operations and foraying into on-demand media services, and, therefore, needed a robust system to keep up with the changing business models.

The solution: Future-ready IP management platform

TCS implemented its proprietary, feature-rich Enterprise Rights Management Solution.

Zee partnered with TCS to modernize its IP management platform and enable effective tracking of rights contracts. TCS customized and deployed various sub-modules of its Enterprise Rights Management Solution’s ‘rights’ module, including license-in, license-out, finance, and product.

The engagement was carried out over four months in two phases–streamlining of license acquisition processes and automation of license distribution workflows. TCS integrated the platform with peripheral systems such as broadcast management system, digital asset management, and SAP, to enhance data sharing. 

The benefits: Centralized database, modernized rights acquisition system

A centralized database was created to collate license-in and license-out information, enabling advanced analytics and allowing users to generate reports.

Further, TCS strengthened the access management and data security features to protect business-critical information and prevent unauthorized access. To enable validation of infringement claims in the future, a robust audit trail capability was put in place.

What Made it happen