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    What we do

    Infrastructure to Intelligence

    Navigate the AI era with confidence. TCS helps you turn AI into a strategic partner that empowers talent, reimagines processes, and accelerates business transformation.

    Unlock enterprise intelligence
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • AI-led Data Centres
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • Industrial Autonomy & Engineering
    • Network Solutions and Services
    • Sustainability Services
    • TCS Interactive
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Infrastructure to Intelligence
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    • TCS Interactive
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
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    • TCS AI WisdomNext™
  • Research & Innovation expand here
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    • TCS Pace™
  • Alliances
  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    About Us
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    TCS Insights

    Point of views, research, studies - on the latest themes - to help you expand your knowledge and be future ready.

    Start reading now
    • Customer Stories
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    26 Oct 2026 TCS BaNCS at ABA Annual Convention 2026, Salt Lake City, Utah
    25 Oct 2026 TCS at Oracle AI World 2026, Las Vegas
    19 Oct 2026 Meet TCS at OpenText World 2026
    View all

    Recent recognitions

    08 Oct 2026 TCS Recognized as a Leader in Multi-Process Human Resources Outsourcing Services by Everest Group
    06 Oct 2026 NelsonHall Names TCS a Leader in Life and Annuities Operations
    30 Sep 2026 The AI-Native Telco: Transforming the Telecom Value Chain in the AI Era
    View all
    TCS Insights
  • Customer Stories
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
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    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia (EN)
    • Colombia (ES)
    • Ecuador
    • Mexico(EN)
    • Mexico(ES)
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
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    • Mainland China
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    14 Oct 2026 MyState Limited selects TCS BaNCS™ to transform core banking operations
    08 Oct 2026 International Growth and Strategic Wins Underpin TCS’ Q2
    01 Oct 2026 Best Buy’s Global Capability Center in India to transition to TCS
    View all

    Recent News

    13 Oct 2026 TCS partners with Zoho Corp’s ManageEngine to supercharge sovereign cloud adoption in India
    28 Sep 2026 TCS and IEM Kolkata partner to establish an AI-focused Centre of Excellence to advance industry-academia innovation
    17 Sep 2026 TCS launches next-gen system-on-chip design services for automotive and semiconductor companies
    View all
    Find the latest news about TCS
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    • Communications, Media, and Information Services
    • Video

    TCS aids BT Sport’s Commercial rebranding, WBD integration

    Share TCS aids BT Sport’s Commercial rebranding, WBD integration
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    Communications, Media and Information Services This will open an overlay

    Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries

    TCS helps businesses unlock value by enhancing digital experiences with AI and cloud technologies, driving sustainability and seamless connectivity. Learn how.
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     about Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
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    AI Grids and Tokenization: Powering Intelligent Services in Telecom
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    Accelerate Enterprise Digital Transformation for Sustainable Change

    We help align technology and investment goals and provide an enterprise digital transformation roadmap with intelligent solutions for sustainable change.
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    ABB’s AI first SAP Transformation: Driving Automation with TCS’ iR2D
    Watch how TCS helped ABB leverage an agentic AI platform and next-gen iR2D to accelerate SAP transformation through advanced development automation.
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    06 Oct 2026
    Meet TCS at OpenText World 2026
    Join us at OpenText World to explore our enterprise content management innovations and discover how AI empowers organisations to accelerate business growth.
    Events
    19 Oct 2026
    TCS at ServiceNow World Forum
    TCS at ServiceNow World Forum
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    06 Oct 2026

    For over a decade, TCS has provided strategic support to drive BT Sport's commercial business journey.

    BT Sport, a pay television channel in the UK and Ireland, was rebranded as TNT Sports following a joint venture between BT Group and Warner Bros Discovery (WBD). TNT Sports reached out to TCS to help drive their transformation journey, ensuring quality and dedication that exceeded expectations.

    Proving to be an important strategic partner during this transition, TCS oversaw the company’s migration of the business and IT processes for the commercial division across the newly formed entity.

    TNT Sports wanted to implement architectural consulting, process re-design, independent customer relationship management (CRM), and billing and data platforms to support this migration. To enable this, TCS designed a bespoke CRM system with data modeling and market intelligence infrastructure tailored to TNT Sport’s unique needs. This specialized CRM ecosystem and data infrastructure allowed TNT Sports’ commercial team to maximize customer intelligence and pricing strategies, gaining revenue from commercial opportunities in off-home markets, ensuring scalability.

    TCS remains dedicated to delivering exceptional service and strategic solutions that empower our clients to achieve their business goals.

    TCS helps BT Sport’s commercial transition into TNT Sports

    Listen to Alasdair Collis, Director - Commercial Customers, TNT Sports, talk about how TCS helped BT Sport grow and then rebrand into TNT Sports.

    Transcript downloading Download transcript

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