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Customer Journey Design: Guiding Communications Service Providers 

Abhijit Bhattacharya

Principal Consultant, Communications, Media and Information (CMI), TCS

Ramesh Solaimalaichami

Enterprise Architect, CMI, TCS

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Delighting and engaging customers at each step of the interaction cycle. 

To deliver leading-edge performance, communications service providers need to offer differentiated services that place the customer at the center of all transformations.

This can include:

  • Shifting to customer-focused operations

  • Blueprinting a rich customer journey

  • Achieving customer experience targets 

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