Enterprise fitness: What brands can learn from sports
At an event hosted by TCS Interactive and The Atlantic magazine, CMOs discuss what it takes to build a fit enterprise.
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, we understand what it takes to keep pushing the limits of what’s possible.
Through studies, reports and points of view, we deliver forward-looking, practical insights on key issues at the intersection of business and tech.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
At an event hosted by TCS Interactive and The Atlantic magazine, CMOs discuss what it takes to build a fit enterprise.
You have these already downloaded
We have sent you a copy of the report to your email again.
Building a fit enterprise with strength, endurance, and adaptability
Running a global business is a lot like running a marathon. It's about going the distance, not just a quick sprint. It requires tenacity to survive and thrive amid disruptions and uncertainties. It takes strength, endurance, and adaptability to build a fit enterprise that can rise to any challenge like a well-prepared athlete, to capitalize on new opportunities, and to achieve growth goals.
To explore what business and brands can learn from sports, TCS Interactive invited more than 50 CMOs and business stalwarts for an executive panel discussion and dinner in New York City just a few days before the TCS NYC Marathon.
Attendees at the inaugural event were treated to an engaging discussion at the marvelous restaurant Tatiana By Kwame Onwuachi. Nicholas Thompson, CEO, The Atlantic, was the moderator of the lively and interactive discussion on the intersection of enterprise fitness and brand building. Our panelists — Hans Vestberg, CEO of Verizon; Harvey Spevak, Executive Chairman and Managing Partner, Equinox Group; and Evelyn Webster, CEO of SoulCycle—provided their perspective on how winning athletes and successful companies share common values, such as strength, endurance, and adaptability.
If Spevak highlighted the need for movement, nourishment, recovery, and community to create a strong and high-performance culture inside the company, Webster talked about going the distance in sticking to a goal, and making sure that everything you do is toward achieving that goal. Vestberg, who played professional handball in his youth, talked about the power of adaptive leadership—understanding your team, playing to their strengths and unique needs, and giving everyone on the team a chance to shine.
Keeping pace in today’s business world is challenging. To know more about how CEOs are using strategies from sports to stay ahead of the competition, read this article.
Top athletes rely on endurance, strength, and adaptability to be competitive. Marketing teams who do the same can achieve their creative visions and positively impact the business. Read this blog.