Skip to main content
Skip to footer
Click here or press enter to go to homepage Click here or press enter to go to homepage
  • What we do
  • Who we are
  • Insights
  • Careers
  • Newsroom
  • Investors
Contact us
tata.com logotata.com logoOpen in New Tab

Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
  • Industries
  • Services
  • Products and Platforms
  • Research & Innovation
  • Alliances
  • Banking
  • Capital Markets
  • Consumer Packaged Goods and Distribution
  • Communications, Media, and Information Services
  • Education
  • Energy, Resources, and Utilities
  • Healthcare
  • High Tech
  • Insurance
  • Life Sciences
  • Manufacturing
  • Public Services
  • Retail
  • Travel and Logistics
  • Artificial Intelligence and Data & Analytics
  • Cloud
  • Cognitive Business Operations
  • Consulting
  • Cybersecurity
  • Enterprise Solutions
  • IoT and Digital Engineering
  • Network Solutions and Services
  • TCS Interactive
  • Sustainability Services
  • TCS ADD™
  • TCS BANCS™
  • TCS BFSI Platforms
  • TCS CHROMA™
  • TCS Customer Intelligence & Insights™
  • TCS ERP on Cloud
  • ignio™
  • TCS iON™
  • TCS HOBS™
  • TCS Intelligent Urban Exchange™
  • TCS OmniStore™
  • TCS Optumera™
  • TCS Tap™
  • Quartz™ – The Smart Ledgers™
  • TCS TwinX™
  • TCS MasterCraft™
  • Jile™
  • TCS DigiBOLT™
  • TCS AI WisdomNext™
  • TCS Research
  • TCS Pace™
Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
  • News Alerts
  • Media Kit
  • Tata Consultancy Services Limited
    NSE:TCS
    INR
    Discover more Q1FY26 Debrief
    • Management Commentary
    • Financials
    • News and Events
    • ESG
    • Resources
    • Latest Quarter Commentary
    • Annual Report Section
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Click here or press enter to go to homepage Click here or press enter to go to homepage Opens in new tab tata.com logo tata.com logoOpen in New Tab
    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
  • News Alerts
  • Media Kit
  • Investors

    Tata Consultancy Services Limited
    NSE:TCS
    INR
    Discover more Q1FY26 Debrief
    • Management Commentary
    • Financials
    • News and Events
    • ESG
    • Resources
    • Latest Quarter Commentary
    • Annual Report Section
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
    Contact us
    tata.com logo tata.com logo Opens in new tab
    Top Results
    Showing
    10
    01 - 07
    Contact Contact Press Enter to open an overlay
    What’s on your mind?
    We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
    Request for Services
    Investor information
    Media contacts
    Looking for something else?
    Analyst relations
    CSR
    Partnership
    Website feedback
    • Who We Are
    • Event

    Enterprise fitness: What brands can learn from sports

    At an event hosted by TCS Interactive and The Atlantic magazine, CMOs discuss what it takes to build a fit enterprise.

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Service

    TCS Interactive This will open an overlay

    Humanizing Technology to Create Iconic Experiences

    Through humanizing technology, TCS Interactive helps organizations create personalized and iconic customer experiences and promote products and services.
    Learn More
     about Humanizing Technology to Create Iconic Experiences
    ti-banner-new-card
    Related Insights
    TCS Interactive at Adobe MAX Creativity Conference
    Meet our leaders at the Adobe MAX conference and learn how we engineer creativity that powers digital experience to transform marketing and CX.
    Events
    28 Oct 2025
    Superforecaster: Delivering Real-time, Automated Decisioning
    Learn how the superforecaster capability of martech platforms can use data and insights to aid in making precise decisions for the future as well as for today.
    White Paper
    04 Jan 2024
    Customer Data Platforms: Making Personalization at Scale Possible
    Learn how customer data platforms (CDP) can evaluate data for completeness, focusing on the specific customer persona to deliver hyper-personalized services.
    White Paper
    15 Jul 2022

    Building a fit enterprise with strength, endurance, and adaptability 

    Running a global business is a lot like running a marathon. It's about going the distance, not just a quick sprint. It requires tenacity to survive and thrive amid disruptions and uncertainties. It takes strength, endurance, and adaptability to build a fit enterprise that can rise to any challenge like a well-prepared athlete, to capitalize on new opportunities, and to achieve growth goals. 

    To explore what business and brands can learn from sports, TCS Interactive invited more than 50 CMOs and business stalwarts for an executive panel discussion and dinner in New York City just a few days before the TCS NYC Marathon. 

    Attendees at the inaugural event were treated to an engaging discussion at the marvelous restaurant Tatiana By Kwame Onwuachi. Nicholas Thompson, CEO, The Atlantic, was the moderator of the lively and interactive discussion on the intersection of enterprise fitness and brand building. Our panelists — Hans Vestberg, CEO of Verizon; Harvey Spevak, Executive Chairman and Managing Partner, Equinox Group; and Evelyn Webster, CEO of SoulCycle—provided their perspective on how winning athletes and successful companies share common values, such as strength, endurance, and adaptability.

    If Spevak highlighted the need for movement, nourishment, recovery, and community to create a strong and high-performance culture inside the company, Webster talked about going the distance in sticking to a goal, and making sure that everything you do is toward achieving that goal. Vestberg, who played professional handball in his youth, talked about the power of adaptive leadership—understanding your team, playing to their strengths and unique needs, and giving everyone on the team a chance to shine. 

    Keeping pace in today’s business world is challenging. To know more about how CEOs are using strategies from sports to stay ahead of the competition, read this article.

    Top athletes rely on endurance, strength, and adaptability to be competitive. Marketing teams who do the same can achieve their creative visions and positively impact the business. Read this blog. 

    Related reading

    Swipe Left
    Swipe Right

    Customer Data Platform: Shaping Real-time Enterprises

    White Paper | 30 Aug 2023   Opens in new tab

    Experience 4.0: Six Features that Elevate Your Customer Experience

    White Paper | 04 Jul 2023   Opens in new tab

    MarTech for CX Transformation and to Deliver Personalization

    White Paper | 29 Jun 2022   Opens in new tab

    Mastering Enterprise Fitness in the AI Era: A Path to Future Success

    Article | 08 Sep 2023   Opens in new tab

    Transformation starts here

    Talk to our experts

    Find out more

    • Who we are
    • What we do
    • Insights
    Tata consultancy services
    ©2025 TATA Consultancy Services Limited
    ©2025 TATA Consultancy Services Limited
    • Privacy Notice
    • Cookie Policy
    • Accessibility Declaration
    • Disclaimer
    • Security Policy
    • California Notice at Collection
    • Customize Cookies
    More
    • Facebook Facebook   Open in New Tab
    • Youtube Youtube   Open in New Tab
    • Twitter-X Twitter-X   Open in New Tab
    • Instagram Instagram   Open in New Tab
    • linkedin linkedin   Open in New Tab