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    TCS is here to make a difference through technology.

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      TCS is here to make a difference through technology.

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      Discover more
    • Press releases

      Recent Press releases

      02 May 2025 IBM, Tata Consultancy Services and Government of Andhra Pradesh to Deploy India’s Largest Quantum Computer in the Country’s First Quantum Valley Tech Park
      30 Apr 2025 TCS Collaborates with SAP to Enable Enterprise-wide GenAI and Cloud Adoption For its Customer
      24 Apr 2025 TCS Sponsored Marathons Generate $2.25 Billion for Local Economies and Spark $279 Million in Donations to Charity; Boosts the TCS Brand Globally
      View all
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      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      19 May 2025 TCS at Sapphire 2025
      View all
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    In the footsteps of greatness

    Share Powering Passion at TCS Amsterdam Marathon 2024
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    Who we are

    Sports Sponsorships This will open an overlay

    TCS Sports Sponsorship: Where Technology Meets Sports

    TCS is building on its belief in sports by bringing innovation and technology to global events such as Formula E, the New York marathon, and the Mumbai marathon
    Learn More
     about TCS Sports Sponsorship: Where Technology Meets Sports
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    Related Insights
    Reliving the legacy of the TCS London Marathon
    Deploying advanced digital technology, the TCS London Marathon app enables runner tracking virtually and, on the course, making the race accessible and inclusive.  
    Report
    28 Sep 2022
    TCS World 10K Bengaluru 2023: Running as a Community
    Read all about the TCS World 10K Bengaluru 2023 and know how committed Olympic champion Sanya Richards-Ross leverages technology to train and improve performance.
    Events
    28 Jun 2023
    TCS London Marathon: Inspiring Futures, Supporting Communities
    From the TCS London Marathon app to the Team TCS Teachers programme, explore how TCS is driving innovation to inspire future generations and uplift communities.
    Article
    22 Apr 2025

    Highlights

     

    • TCS is committed to driving sustainability in sports sponsorships by leveraging cutting-edge technology such as digital twins.
    • TCS Amsterdam Marathon takes runners through the capital city’s historic sights.
    • Thousands of participants run for a bigger cause—to raise money for charity.

    On this page

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    Powering passion inpage
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    Olympic inspiration Powering passion Together we run For a better world

    Olympic inspiration

    The start and finish lines of the TCS Amsterdam Marathon are perhaps the most iconic of all races— runners begin and end the race at the Olympic Stadium that hosted the games in 1928. Steeped in more than a hundred years of running history, Amsterdam’s association with running began long before the 1928 Olympics. The first road race in the city happened in 1916, while the first official marathon was held in 1975 and attracted over 300 runners.

    Amsterdam, the fourth fastest marathon course in the world, sees participation by runners from across the world, all trying to achieve their personal best and take on records. It is one of the few international road races with a Platinum label from World Athletics, the global governing authority of athletics.

    Powering passion

    TCS has been the title sponsor of the Amsterdam Marathon since 2011. Hosting over 45,000 runners from around the globe, it is one of the biggest and most popular marathons in Europe. The marathon’s picturesque course takes runners through the capital city’s historic sights. They start in the Olympic Stadium and run through the famous passage of the Rijksmuseum, the Netherlands’ principal national museum. After that, runners continue along the banks of the Amstel River before entering Amsterdam’s popular Vondelpark and finishing in an Olympic ambiance.

    The TCS Amsterdam Marathon official race app enables participants to access features that enhance the event experience. The app helps runners share their bib details, allowing friends and family to track their progress. It also allows sharing and comparing stats with fellow participants and getting provisional race results after crossing the finish line.

    Together we run

    TCS is passionate about the well-being of our employees and the communities we participate in. Be it business, life, or running, we believe no one completes a journey alone. The Amsterdam marathon encapsulates this belief. Every year, TCS running teams participate in the marathon. In 2022, we had 35 teams taking part in the journey.


    For a better world

    The 2024 marathon is not only about fitness and fun. Thousands of runners run for a bigger cause—to raise money for charity. The 2023 edition of the TCS Amsterdam Marathon raised a record amount of more than €1,1 million for the Amsterdam UMC Cancer Center Amsterdam (CCA). It aims to cure cancer by integrating world-class research with healthcare and education and creating new possibilities for patients.

    Here’s to history, health, and well-being. Here’s to the TCS Amsterdam Marathon 2024!

    Related reading

    1/4
    Sports Sponsorships United Kingdom

    Reliving the legacy of the TCS London Marathon

    Report | 28 Apr 2025   Opens in new tab
    2/4
    Sports Sponsorships

    TCS World 10K Bengaluru 2023: Running as a Community

    Events | 28 Apr 2025   Opens in new tab
    3/4
    United Kingdom Sports Sponsorships

    TCS London Marathon: Inspiring Futures, Supporting Communities

    Article | 22 Apr 2025   Opens in new tab
    4/4
    United Kingdom Sports Sponsorships

    TCS Mini London Marathon: Creating a Big Impact on Younger Generations

    Article | 22 Apr 2025   Opens in new tab

    Visit the TCS Amsterdam Marathon page

    Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.

    Learn more
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    Font size

    A
    DEFAULT
    A

    Line height

    DEFAULT