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TCS Sports Sponsorship: Where Technology Meets Sports
Highlights
- One of Europe’s greatest road races—the TCS Amsterdam Marathon—takes place every October.
- The event begins and ends at the legendary Olympic stadium.
- Runners can choose to run either the full marathon, half marathon, or an 8-km race.
In this article
Olympic inspiration
The start and finish lines of the TCS Amsterdam Marathon are perhaps the most iconic of all races: runners begin and end the race at the Olympic Stadium that hosted the games in 1928. Steeped in more than a hundred years of running history, Amsterdam’s association with running began long before the 1928 Olympics. The first road race in the city happened in 1916, while the first official marathon was held in 1975 and attracted over 300 runners.
Amsterdam, the fourth fastest marathon course in the world, witnesses participation from runners across the world, all trying to achieve their personal best and take on world records. It is one of the few international road races with a Platinum label from World Athletics, the global governing authority of athletics.
TCS Amsterdam Marathon 2022
Powered by TCS, it hosted over 45,000 runners.
Powering passion
TCS celebrated 30 years in the Netherlands in 2022 and has been the title sponsor of the Amsterdam Marathon since 2011. The event hosted over 45,000 runners from 131 countries in 2022 and has become one of the biggest and most popular marathons in Europe. The marathon’s picturesque course took runners through the capital city’s historic sights. Post kick-off, the event moved to the central arch of the Rijksmuseum, the Netherlands’ principal national museum. Runners continued along the banks of the Amstel River before entering the Vondelpark, Amsterdam’s largest and most popular municipal park.
The TCS Amsterdam Marathon official race app enabled participants to access features that enhanced the event experience. Downloaded 87,000 times, the app helped runners share their bib details, allowing friends and family to track their progress. They could also share and compare stats with other participants and get provisional race results after crossing the finish line. Runners and spectators shared their excitement with the world through the app, which also connected them to various social media sites.
Together we run
TCS is passionate about the well-being of our employees and the communities we participate in. Be it business, life, or running, we believe no one completes a journey alone, and the Amsterdam marathon encapsulates this belief. Every year, TCS running teams participate in the marathon; in 2022 alone, we had 35 teams taking part in the journey.
For a better world
The 2022 marathon was not only about fitness and fun. Thousands of runners ran for a bigger cause—to raise money for charity. Nearly €700,000 was raised for the official charity partner, the Amsterdam UMC Cancer Center. It aims to cure cancer by integrating world-class research with healthcare and education and creating new possibilities for patients.
Here’s to history, health, and well-being. Here’s to the TCS Amsterdam Marathon 2022!
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