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    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
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      We deliver excellence and create value for customers and communities.

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    What we do
    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
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      • TCS ADD™
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      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
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    • About Us Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference Brand
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      Discover why customers choose TCS

      We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

      Read our customer success stories.
    • Events

      Upcoming events

      29 Sep 2025 TCS BaNCS and Quartz at SIBOS 2025, Frankfurt
      22 Sep 2025 TCS Life Sciences Forum 2025 London
      03 Sep 2025 TCS at PostTrade 360°, Stockholm
      View all
    • Analyst Recognition

      Recent recognitions

      01 Aug 2025 TCS a Leader in Experience-Led HR Transformation Services: NelsonHall
      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
      View all
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      Join us
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    • Who We Are
    • Our Brand

    TCS-sponsored marathons: Transforming communities and economies

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    Marathons as a force for greater good

    Over 800 marathons are held every year, creating a competitive market where organizers and sponsors jockey for attention. This report on the world’s strongest marathon brands and their impact on communities is an in-depth study of how they are perceived and engaged with around the world. It is exclusively based on original market research from Brand Finance, meaning the results are entirely perceptual, capturing the opinions of more than 10,000 respondents from nine key markets.

    Read the press release   about   Marathons as a force for greater good

    Our story

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    5

    TCS-supported marathons are among the top 10 strongest marathon brands globally

    $2.25b

    Economic impact of top 10 TCS- sponsored marathons in their host cities in '24

    65%

    TCS-sponsored races accounted for 65% of all charitable donations ($279 million)

    10x

    Since entering the marathon space 15 years ago, TCS’ brand value has surged 10x

    The TCS Marathon Impact index

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    A premier global partner

    With sponsorship of 14 endurance races, TCS not only invests in marathons but elevates them as a force for global good.

    Inspiring change

    In 2024, $279 million was raised for charitable causes through TCS-supported marathons.

    Innovative and interactive

    The TCS Marathon app was downloaded >2.3 million times in 2024, a 15% increase year on year.
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    We firmly believe that marathons are a great metaphor for business. There is so much inspiration to draw– be it the ability to think long distance/long term, the resilience to go the distance, and the discipline to train and perform.

    Abhinav Kumar

    Chief Marketing Officer, Tata Consultancy Services
    Viewing Slide 

    Empowering communities

    Transcript downloading Download transcript

    Community Spirit in Marathons

    Marathons like TCS Sydney offer community and support in uncertain times. The 5km event engages youth and families, promoting health, kindness, and a shared love for running throughout the year.

    Transcript downloading Download transcript

    Fitness at Our Core

    Health and well-being are vital to our community events. The TCS partnership with Abbott promotes running's mental and physical benefits, inspiring our 600,000 employees to lead healthier lives.

    Transcript downloading Download transcript

    Sustainable Marathons Matter

    Sustainability is vital in marathons, setting an example for our communities. TCS collaborates with stakeholders to offset carbon footprints and promote positive social impact through events.

    Explore TCS marathons around the globe

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    The TCS Sydney Marathon 2024

    Read more

    TCS NYC Marathon 2024

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    TCS London Marathon

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    Tata Mumbai Marathon 2024

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    For organizers, host locations, and sponsors the unique qualities of marathons present opportunities to distinguish marathon brands through strategic management and to resonate with a diverse audience.

    David Haigh

    CEO and Chairman, Brand Finance

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