Marathons as a force for greater good
Over 800 marathons are held every year, creating a competitive market where organizers and sponsors jockey for attention. This report on the world’s strongest marathon brands and their impact on communities is an in-depth study of how they are perceived and engaged with around the world. It is exclusively based on original market research from Brand Finance, meaning the results are entirely perceptual, capturing the opinions of more than 10,000 respondents from nine key markets.