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Who we are
Sports Sponsorships
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TCS Sports Sponsorships: Blending Sports Technology and Sustainability
We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
Related Insights
As over 30,000 runners took to the streets of Boston, TCS’ innovative app elevated the sport event experience for the participants & spectators. Watch the video.
video
18 Jul 2022
With features like runner tracking, course map, & spectator guide, read how TCS’ innovative app helped enhance the race experience at TCS New York City Marathon.
video
24 May 2022
As with other sports sponsorships, TCS is using its tech expertise to power the Lidingöloppet race app and create videos for runners to share their experiences.
Article
22 Sep 2023
Who we are
TCS present Australia’s oldest marathon.
For the eighth consecutive year, TCS is proud to serve as the presenting partner of Australia’s oldest marathon, the Canberra Times Marathon Festival. This iconic event continues to inspire thousands of runners to push their limits, celebrate their achievements, and embrace the transformative power of endurance running.
As a true transformation partner, TCS is committed to fostering wellbeing, innovation, and community through sports. The Canberra Times Marathon Festival is more than a race—it’s a celebration of resilience, determination, and the belief that every step forward is a step toward a better future. With over 10,000 participants expected across the full marathon, half marathon, 10k, and 5k races, the 2025 event promises to be a testament to the unifying power of sport. Running transforms people, we transform businesses.
Stats that matter
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130%
% of app downloads to participants
150+
Indigenous Marathon Foundation runners supported
45th
Anniversary of CTMF presented by TCS
$200K+
Raised for charity at 2024 CTMF presented by TCS
Prepare for your run with the CTMF Course Flythrough powered by TCS
Celebrating Indigenous Excellence
TCS’s partnership with the Indigenous Marathon Foundation (IMF) is a cornerstone of our purpose-driven approach to sports sponsorship. From 2022 to 2024, the Run for Reconciliation initiative supported and celebrated Indigenous runners, empowering them to participate in global marathon events and share their stories of strength and resilience.
Through this program, TCS has proudly supported over 150 IMF runners, including their participation in the Canberra Times Marathon Festival and the TCS New York City Marathon. These athletes have not only crossed finish lines but have also broken barriers, inspiring communities and fostering a deeper understanding of Indigenous culture and history. Connection drives community
Moments from CTMF 2024
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