Ponnanna is an expert in the local search and advertising industry, he is a sought after consultant and speaker. He has over 2 decades of experience spanning across IT , Business Development, Consulting and Digital Marketing. Ponnanna joined TCS in July 2015 as a part of its acquisition of hibu, where he led a team of over 3000 resources in the digital marketing domain in India, Philippines and LatAm. Prior to this he was in the IT services domain where he had a varied exposure ranging from building a product company to providing remote infrastructure management  across the globe. Ponnanna has in depth knowledge in the Digital Advertising Industry and wide experience in Digital Marketing. He also has executive management experience including stints on the board of large corporations.