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Tuning in to the Emotions of Capital Markets with Sentiment Analysis

Gajendra Shirsat

Business Consultant, Capital Markets, Consulting and Enterprise Solutions, TCS

Indra Chourasia

Senior Business Architect, Capital Markets, Consulting and Enterprise Solutions, TCS

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Realizing the potential impact of ‘digital chatter’ on your brand and business.

Analyzing the sentiments of customers and investor groups helps organizations:

  • Predict and identify business needs

  • Define and refine products and services

  • Meet expressed or latent market demands

     

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