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    What we do

    Perpetually Adaptive Enterprise

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
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    • Banking
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    • Consumer Packaged Goods and Distribution
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    • TCS BFSI Platforms
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    • TCS Customer Intelligence & Insights™
    • ignio™
    • TCS iON™
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  • Who we are

    About Us

    We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
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    About Us
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    View all

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    07 Apr 2026 TCS Recognized as a Leader in the IDC MarketScape for European Artificial Intelligence Services
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    26 Mar 2026 Independent Research Firm Positions TCS as a Leader in SAP Services in Europe
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    • Who We Are
    • Sports Sponsorship

    Digital twins and AI insights: reimagining marathon training

    Share Digital twins and AI insights: reimagining marathon training
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    Sports Sponsorships This will open an overlay

    TCS Sports Sponsorships: Blending Sports Technology and Sustainability

    We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
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     about TCS Sports Sponsorships: Blending Sports Technology and Sustainability
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    Related Insights
    Digital twins and AI insights: reimagining marathon training
    Article
    20 Apr 2026
    TCS at the Schneider Electric Marathon de Paris
    As the AI and digital tech partner of the endurance race, TCS brings the official race app with live runner tracking, and more, elevating the race experience.
    Article
    08 Apr 2026
    TCS London Marathon App: Doing our Bit to Build a Better Future
    Our sponsorship of the London Marathon helps utilize digital technologies to enhance the experience and do our bit to create a healthier and sustainable future.
    Article
    30 Mar 2026

    Highlights

    • Since 2023, Tata Consultancy Services (TCS) has helped athletes take a step into tomorrow through its Future Athlete Project.
    • TCS created a digital twin replica of para-athlete Milly Pickles’ heart, providing AI-powered insights that have transformed her approach to training and recovery.
    • The underlying technologies could be used beyond sport to provide anyone with personalised health insights, boosting their wellbeing and improving their quality of life.

    On this page

    A human pursuit   inpage
    Future-ready tech   inpage
    New athletic insight   inpage
    Opportunities unveil   inpage
    Richer data   inpage
    The future of health   inpage
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    New athletic insight inpage
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    A human pursuit Future-ready tech New athletic insight Opportunities unveil Richer data The future of health

    A human pursuit

    Marathons are a fundamentally human pursuit.

    Bringing together everyone from the world’s top athletes to amateurs participating in a race for the first time, events like the TCS London Marathon encourage thousands of people to push themselves – and each other – to achieve something special.

    But while qualities such as determination and perseverance are non-negotiables for completing a long-distance event, technologies such as smartwatches and nutrition apps are playing an increasingly important role for participants of all levels.

    These innovations are revolutionising how competitors track their progress and plan their training effectively. But what does the future look like?

    The Future Athlete Project

    Since 2023, Tata Consultancy Services (TCS) has helped athletes take a step into tomorrow through its Future Athlete Project. Standing at the intersection of advanced technology, human health, and personal empowerment, the project brings together groundbreaking technologies to transform how people train, compete, and recover.

    The Future Athlete Project began with the legendary runner and two-time Olympian, Des Linden. In 2023, TCS created the first-ever 3D digital twin model of her heart, offering a detailed, moment-by-moment insight into the athlete’s heart performance.

    Since then, advances in AI and increases in data sources mean real-time insights, such as heart rate deviations and fatigue metrics, are now available.

    Athletes can be provided with personal data passports and quantified training advice. And improved sensors mean more sources of data, such as glucose levels and sleep quality, can be measured and analysed.

    The developments have paved the way for both elite and recreational runners participating in TCS marathons to utilise the technology.

    Over the past year, Milly Pickles, a professional para-athlete and content creator, has joined the Future Athlete Project to better understand her performance.

    New athletic insight

    Since losing her leg following an accident in 2017, Milly has completed multiple marathons (including the TCS London Marathon in 2024 and 2025) and in 2023 became the first amputee to complete the world’s steepest race (the Red Bull 400).

    The TCS Future Athlete Project has helped her gain new understanding of how different elements affect her training. Through detailed analysis of her unique physiological data – built from the regular use of wearables (like a smart watch) over a sustained period of training and recovery, as well as more in-depth procedures like MRIs–TCS has created a digital twin replica of Milly’s heart and provided deep insights into her overall physical performance.

    The analysis has shown that by focusing on key areas throughout a 12-week training program, Milly has the potential to tap into key strengths, improve her recovery, and dramatically reduce her marathon time.

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    It’s been amazing to see the new insights technologies like a digital twin heart can bring. Knowing how different things are impacting my training has allowed me to take a more intentional approach to my running.

    Milly Pickles

    Professional Para-athlete and Content Creator

    Opportunities unveiled

    Perhaps most interestingly, Milly’s digital twin data reveals the impact of “hidden hard runs” on her heart. These are activities where, afterwards, Milly’s heart rate recovery appears normal, but her heart muscle continues working harder for an extended time, revealing signs of “residual strain” So, while a run may feel easy, Milly’s watch data may show a good recovery time, and she doesn’t feel fatigued afterwards, in reality, a longer rest may be necessary for full internal recovery.

    This is where digital twin technology really comes into its own. Its ability to see areas that consumer wearables can’t and provide recommendations that may sometimes seem counterintuitive, like Milly needing extra recovery time after apparently low-strain sessions  enables athletes to train smarter and find new gains. It adds a recovery-aware lens that makes training more sustainable and effective, providing athletes with opportunities to make adjustments that could prevent injuries, reduce health risks, and improve performance.

    Some of the key recommendations to emerge from the digital twin data were the importance of Milly getting sufficient sleep and managing her stress levels. Strength training was also highlighted as a potential superpower for Milly, boosting her musculoskeletal resilience while enhancing her responsiveness to running sessions.

    The analysis indicates that Milly is well-positioned to build on her abilities and, incredibly, shows that she can reduce her marathon time by more than an hour.

    Richer data

    The Future Athlete Project is expected to provide even deeper insights in the near- and long-term future. By bringing in multimodal data from a variety of sources, including video and audio, athletes will be able to fine-tune their approach further and optimize their performance.

    Biomarkers such as glucose and lactate levels, and mental and cognitive load measures such as eye-tracking and digital phenotyping, will give users access to deeper personalisation.

    Ambient sensors could allow an always-on approach to rest, recovery, and nutrition, reducing the need for manual inputs or checking multiple data sources.

    And real-time gamified metrics and coach-facing simulations, supported by more computing power, have the potential to boost engagement with the data, and offer new ways to train.

    The advancements are not limited to the world of sport, either. TCS is already supporting clients with automated multimodal data analysis in industries such as security and agriculture, empowering professionals within these industries to make faster, smarter decisions.

    Swipe Left
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    Seeing how an activity like running–something humans have done since the very beginning of our species–can be improved and impacted by technology is incredibly exciting

    Ved Sen

    Head of Innovation, TCS UK & Ireland

    The future of health

    “The insights we see from our Future Athlete Project help athletes compete harder and recover more efficiently and can even help them participate more safely.” says Ved Sen, Head of Innovation, TCS UK & Ireland.

    And while it’s inspiring to see athletes gain new levels of insight with the support of technology, the digital twin and AI innovations used in the Future Athlete Project have broad application potential far beyond sport. Senior living support, rehabilitation programs, public health scale programs, and blue-collar working environment optimisation are just some of the applications identified as having high impact potential.

    With some studies predicting that AI could reduce treatment costs by 50% and improve health outcomes by 40%, the Future Athlete Project is playing an important role in testing capabilities that could, in the future, move into the mainstream.

    “It’s inspiring to see how these technologies could be applied beyond sport to provide anyone with personalised health insights, boosting their wellbeing and improving their quality of life”, adds Sen. “That’s where the real value of projects like this lie”.

    Related reading

    Swipe Left
    Swipe Right

    Reshaping the Future of Marathons with Technology and Innovation

    01 Apr 2026   Opens in new tab

    The Power of Digital Twins: Transforming Potential into Performance

    07 Nov 2025   Opens in new tab

    TCS London Marathon App: Doing our Bit to Build a Better Future

    Article | 30 Mar 2026   Opens in new tab

    TCS London Marathon: Running for Good Causes

    Article | 21 Apr 2023   Opens in new tab

    Reliving the legacy of the TCS London Marathon

    Report | 28 Sep 2022   Opens in new tab

    TCS London Marathon: Making a Difference Together

    17 Apr 2026   Opens in new tab

    Visit the TCS London Marathon page

    Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.

    Learn more
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