Contact us
We are taking you to another website now.
Banner image

TCS 2019: CMO Study


Stage 3 Support: Interacting Digitally to Become Invaluable Customer Advisers

Sunil Karkera
Global Head, TCS Interactive
James Wheless
Global Managing Partner, Consulting & Services Integration, Tata Consultancy Services
Lakshmi Ramesh
Head, Media Center of Excellence, Cognitive Business Operations, TCS
Lisa Fairbanks
TCS Product Management Leader Customer Experience Strategist and Customer Analytics Innovator

Find out what leading digital marketers do to personalize messaging to nurture new customers while capturing data about their use of purchased products/services in the Support stage of the brand experience.

Get key takeaways from the TCS CMO Study about how leading marketers personalize communications in the Support stage.


Krishnan Ramanujam: The Digitally Personalized Brand Experience: Welcome to the TCS Chief Marketing Officer Study




Akhilesh Tiwari: Focus of our New CMO Study: Keeping The Customer Mesmerized Through Digitally Personalized Brand Experiences




Jim Wheless, Mark Conzone and Navin Mithel: Avoiding “Creepy” by Balancing the Risks and Rewards of Personalization




Prabhakar Karamsetty: Why Digital Marketers Should Be More Active in Customer Support





View Slideshare