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TCS 2019: CMO Study

 

Stage 3 Support: Interacting Digitally to Become Invaluable Customer Advisers

Sunil Karkera
Global Head, TCS Interactive
James Wheless
Global Managing Partner, Consulting & Services Integration, Tata Consultancy Services
Lakshmi Ramesh
Head, Media Center of Excellence, Cognitive Business Operations, TCS
Lisa Fairbanks
TCS Product Management Leader Customer Experience Strategist and Customer Analytics Innovator

Find out what leading digital marketers do to personalize messaging to nurture new customers while capturing data about their use of purchased products/services in the Support stage of the brand experience.

Get key takeaways from the TCS CMO Study about how leading marketers personalize communications in the Support stage.

Viewpoints

Krishnan Ramanujam: The Digitally Personalized Brand Experience: Welcome to the TCS Chief Marketing Officer Study

 

 

 

Akhilesh Tiwari: Focus of our New CMO Study: Keeping The Customer Mesmerized Through Digitally Personalized Brand Experiences

 

 

 

Jim Wheless, Mark Conzone and Navin Mithel: Avoiding “Creepy” by Balancing the Risks and Rewards of Personalization

 

 

 

Prabhakar Karamsetty: Why Digital Marketers Should Be More Active in Customer Support

 

 

 

 

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