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Redefining Product Configuration Management for the Digital Age

Anurag Jain

Global Practice Lead, New Product Innovation & Life Cycle Processes, Manufacturing Innovation & Transformation Group, TCS

Prashant Chouhan

Lead Business Consultant, New Product Innovation & Life Cycle Processes, Manufacturing Innovation & Transformation Group, TCS

Indranil Ray

Business Consultant, New Product Innovation & Life Cycle Processes, Manufacturing Innovation & Transformation Group, TCS

Embracing Dynamic Product Configuration Using Four Key Levers 

With growing product complexity in the digital world, moving from traditional, change-driven, static configuration management to dynamic configuration management enables:

  • Near real time responsiveness incorporating rich consumer context
  • Enhanced customer experience by enabling configuration flexibility in the consumer ecosystem
  • Creation of new business models that drive deeper insights