Perpetually Adaptive Enterprise
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
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Top Results
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01 - 07
Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
Related Insights
Learn about the significance of customer feedback and how an augmented LLM solution at scale empowers retailers to make data-driven decisions for better CX.
White Paper
01 Dec 2025
As loyalty is reimagined for the human-AI era, retailers must engage human emotions and AI-driven decisions to drive perceptive loyalty for sustained growth.
White Paper
01 Dec 2025
Applying the open group architecture framework (TOGAF) principles to RAG can help enterprises rewire their user journeys into intelligent, adaptive experiences.
White Paper
01 Dec 2025
Consumer Packaged Goods and Distribution
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Enabling Product Innovation and Omnichannel Experience in CPG
TCS’ solutions help leading CPG firms create sustainable products and build resilient supply chains to thrive in the age of conscious consumerism. Learn more.
Related Insights
A DDI approach allows the upstream actor to infer the demand received by the downstream actor, enabling better supply chain visibility and demand forecasting.
Blog
19 Dec 2022
Tata Consultancy Services’ deep domain and technology expertise, industry-specific IP, and innovation capabilities help global retail and consumer goods companies drive growth in a volatile market
Analyst Reports
18 Nov 2025
Tools like value engineering and becoming cognizant of consumer choices can help CPG firms arrive at the right pricing and build successful sustainable products.
Blog
04 Mar 2025
Services
Cognitive Business Operations
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Unlock Business Agility and Future-ready Operations with TCS
Our Cognitive Business Operations caters to enterprises’ digital transformation needs and helps them achieve business continuity and resilient operations.
Related Insights
Visit us at booth #114 and learn how TCS Cognix™ helps enterprises utilize agentic AI and human-machine collaboration to deliver seamless customer experiences.
Events
22 Oct 2025
TCS Cognix™ empowers finance organizations by driving autonomous, AI-led operations that align with strategic CFO imperatives.
Analyst Reports
07 Nov 2025
The blog provides a sneak peek into the world of Surety Bonds and its applicability to International Trade business. Importers/Exporters, Trade Finance Bankers and other Trade Finance stakeholders will benefit from this article.
Blog
29 Nov 2024
M&S improves CX
Marks & Spencer (M&S) partnered with TCS to launch its M&S Sparks digital loyalty platform to drive personalized experiences and offers.
The retail major launched the platform for deeper customer engagement. TCS collaborated with M&S to design a flexible system to drive innovation and accelerate growth and develop the platform.
TCS helps M&S improve customer experience
Replacing the legacy system
M&S wanted a points-based digital and scalable rewards scheme to help increase purchase frequency, maximize basket value, encourage shopping between channels, and boost digital interactions.
However, its legacy monolithic architecture prevented the company from scaling up, adversely affecting business operations. Moreover, the traditional one-size-fits-all model was not conducive for making personalized offers and providing customized shopping experience, thus diffusing M&S’ plan to run large campaigns and critical events.
The old program also lacked various features that could clarify to customers the benefit of points collected and redeeming them, the offers being given, and the use of their data. It prevented M&S from experimenting and innovating with rewards strategies and scaling profitable value propositions to customers, resulting in poor and slow business outcomes.
As a strategic transformation partner, TCS leveraged its deep contextual knowledge and domain expertise to deliver a platform that could not just handle current demand but also cater to future business growth–the Sparks loyalty platform. This new platform provides new features like ‘Instant Win’, more personalized offers, the ability to convert abandoned baskets instantly, daily thank you and giveaway treats to thousands of users, money vouchers to spend in-store for app users, and so on.
Collaboration improves CX
The collaborative approach has resulted in a radically improved customer experience, pushing boundaries with substantial, more engaging customer campaigns.
Through the program, M&S has achieved up to 20 million offer activations in a single campaign, one million campaign emails, 500,000 push notifications per hour, and a million pounds in cost savings.
M&S had some excellent campaigns over the last year, one being their wonderful ‘12 Days of M&S’ powered by Sparks, which brought the best of M&S to its customers at the critical Christmas moment. Over 7 million customers participated in the campaign.
Swipe LeftSwipe RightWe have worked very hard to transform the Marks and Spencer Sparks loyalty program from a traditional card-based points program to a customer engagement platform ready for the future, something that is seamless, that works on every single part of the M&S shopping trip and truly personal to the customer as well.”
DANIELLE PAPAGAPIOU
Head of Loyalty, Marks and Spencer
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