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Highlights
- Telecommunication tower companies (TowerCos) are transforming into future-ready enterprises—now, they are not just deploying tower infrastructure but also driving growth through innovative and sustainable business models
- Strong partnerships, including ones with property owners and communication service providers (CSPs) while essential for growth, are often impacted by fragmented data, manual processes, and limited visibility into service processes.
- TCS Crystallus™ for Tower Companies enables companies to drive a consistent, end-to-end experience to manage and strengthen these partnerships and elevate their entire ecosystem.
In this article
Overview
Global connectivity is turning tower companies (TowerCos) into ecosystem leaders.
Telecom TowerCos enable reliable and seamless networks as the backbone for global connectivity through investments in advanced tower infrastructure. However, constant disruptions, including divestiture, mergers and acquisitions, are propelling TowerCos to drive growth through sales and partnerships and move beyond operational efficiencies.
A partnership with property owners—who lease their land and properties for tower installations and CSPs who lease tower space to improve connectivity—are pivotal for a TowerCo’s growth. However, these partnerships are not only strained by fragmented data, manual processes, and limited transparency but also by high acquisition and relocation costs. This leads to inconsistent service experiences, delayed resolutions, and weakened trust, resulting in dissatisfied property owners and increased risk of site churn.
Solution
Transforming end-to-end engagement into a strategic advantage.
TCS Crystallus™ for Tower Companies is designed to simplify the way TowerCos manage relationships with property owners and CSPs. It elevates the entire TowerCo value chain with a powerful sales platform and a robust and intelligent service management capability that helps attract property owners, seamlessly onboards them with flexible and intelligent digital contracts, and offers them a consistent, end-to-end experience, encouraging loyalty and advocacy.
Property owners benefit from a comprehensive self-service portal to view their site information, contracts, register cases, and track payment information in real time. It can be integrated with existing organisational repositories to import property owners’ and site information.
This along with TCS Crystallus™ for Telecom also provides a comprehensive lead-to-cash platform that helps streamline the engagements with CSPs across lead-to-contract and order to-cash journeys to drive growth for TowerCos. This platform is powered by composable business solutions built on enterprise platforms such as Salesforce Communications Cloud, ServiceNow Telecom Service Management, SAP S/4 HANA and others.
Key capabilities include:
- Co-location and subscription offerings as part of the pre-configured journeys: This enables multi-tenancy options for a single tower and subscription offerings such as preventative maintenance as a service, automated problem ticket management, and service assurance.
- Site contract management: This simplifies the contract lifecycle and enables easier access to property owners’ entitlements during service disputes
- Data and task management: This enables a 360-degree view of property owners through integrations with existing tools and centralised task management
- Omnichannel experience: This allows property owners to raise cases through multiple channels
- Next-best-tower model: This helps identify optimal, sustainable towers to reduce carbon footprint and also redundant infrastructure
- Sustainable growth: This aids growth by repurposing towers for sale of surplus energy
Benefits
Helping TowerCos climb the growth ladder.
TCS Crystallus for Tower Companies delivers the following benefits:
- Faster time- to market for product rollouts through pre-configured models, enabling market adjacencies and partnerships
- Faster sales with streamlined lead-to-cash journeys
- Increased average deal size with add-on subscription model
- Faster contracts process and reduced service costs with digital contracts, enabling timely renewals and faster revisions of contract
- Faster case resolution enabled by omnichannel customer engagement and automated workflows
- Reduced risk of TowerCo site and partner churn through stronger, trust-based partnerships with property owners
The TCS Advantage
TCS provides contextual knowledge of the tower infrastructure industry and robust technology expertise.
TCS leverages its contextual knowledge of the tower infrastructure industry and the depth and breadth of its technological expertise to transform organisations into perpetually adaptive enterprise.
Our ecosystem of leading partners such as ServiceNow, Salesforce, SAP, and Oracle, and extensive knowledge of partner solutions help us provide seamless and hyper-personalised solutions and experiences for our clients’ complex transformation projects.