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Senthil Kumar Balraj

Managing Partner, Retail, TCS


  • The conventional linear approach to supply chain management offers very little flexibility to respond to a volatile market environment and, therefore, is not optimal for fast fashion. 
  • A bimodal supply chain strategy is more suited to navigate the disruptions and complexities in fashion retail.
  • It helps retailers take on new-age competitors with speed and agility and improve operational efficiencies.