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About Us
We deliver excellence and create value for customers and communities - everyday. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
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We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
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Sports Sponsorships
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TCS Sports Sponsorships: Blending Sports Technology and Sustainability
We partner with 14 of the world’s most prestigious marathons including the Abbott World Marathon Majors and drive innovation at the Formula E races. Learn more.
Related Insights
As the official marathon app partner and the presenter of the corporate challenge, TCS helps enterprises encourage their employees to participate at the SCSM.
Events
29 Nov 2024
With advanced technology and easy-to-use features, the TCS Amsterdam Marathon app enhances race experience for the participants and supporters. Download now.
Article
12 Oct 2023
Learn how we promote sustainable and healthy lifestyles and how the money raised from the marathon helps Amsterdam UMC Cancer Center Amsterdam through KWF.
Article
12 Oct 2023
Highlights
- TCS Amsterdam Marathon 2023 was among the largest and most diverse sporting events in the Netherlands.
- Around 45,000 runners from all over the world participated in this prestigious event.
- A mobile game and an official runners’ and spectators’ app were launched to enhance the marathon experience.
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Marathon Trivia
As we prepare for the TCS Amsterdam Marathon to be held later this year, let’s look at some interesting figures from the 2023 edition held last October.
The TCS Amsterdam Marathon 2023 was a grand affair with around 45,000 runners from all over the world participating in this prestigious event. The marathon witnessed a massive gathering of sports enthusiasts from over 130 different nationalities, making it the most international sports event of the year in the Netherlands.
On Sunday, October 15, around 20,000 participants took part in the full marathon, a record number for the main distance of this event. The TCS Amsterdam Marathon holds a huge appeal for marathon runners from all over the world. More than half of the runners (65%) come from outside the Netherlands.
Fast course, young participants
Did you know that the TCS Amsterdam Marathon has the World Athletics Platinum label and is one of the fastest courses in the world?
Amsterdam ranks as the fourth fastest marathon city. Last year’s event saw a strong field of participants, including world-class runners Birhanu Legese, Bernard Koech, and Tiruye Mesfin. In the two previous editions, both the women's and men's course records were broken. In 2022, Angela Tanui completed the women's course in 2:17:57, while Tamirat Tola smashed the men's record in 2:03:39 back in 2021.
The average age of the participants in 2023 was 37 years, one and a half years younger than the previous year. The youngest runner appearing at the start was four years old, and the oldest runner was an impressive 84.
Game and app for runners and spectators
With help from TCS as the title sponsor, the Amsterdam Marathon looks to enrich the experience of runners and spectators through technology every year.
In collaboration with Le Champion and Mizuno, TCS launched a mobile game called 'Marathon Runner,' designed to engage a diverse audience leading up to the marathon. 'Marathon Runner' takes players through the marathon course, starting at the iconic Olympic Stadium.
The TCS Amsterdam Marathon 2023 App, powered by TCS, allowed runners and supporters to get the most out of their marathon experience. One of the key features of the app was live tracking, which enables runners to track their progress and supporters to follow runners along the route. A new login page for runners displays start information, wave time and a QR code for bib collection for ease on race day. Also, the new Get Social feature enabled users to take selfies, choose their favorite selfie frame and post on social channels.
Making a Difference
The Dutch Cancer Society (KWF) is the official charity partner for the TCS Amsterdam Marathon.
Runners and their supporters contribute to groundbreaking research at the UMC Cancer Center Amsterdam through KWF. To date, over €3 million has been raised, showing that each runner can truly help make a difference.
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Australia & New Zealand
Sports Sponsorships
Meet Charlie Maher: First Nations Runner at TCS Sydney Marathon 2025
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20 Aug 2025
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Running Smarter: Digital Tech Empowers Athletes at TCS Sydney Marathon
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20 Aug 2025
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TCS Lidingöloppet: 3 Expert Training Tips to Become a Better Runner
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18 Aug 2025
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Team TCS Runners: In it for the Long Run
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17 Jun 2025
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Visit the TCS Amsterdam Marathon page
Learn more about how TCS is focusing on tech and innovation to enhance the marathon experience for participants and spectators.
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