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Media and Information Services


An exponential growth of online media users is challenging the established business models for media and information services companies and creating new revenue opportunities.


TCS’ Media and Information Services help you understand the impact of disruptive technologies and profit from the boom in digital consumption.

Client Challenges

Media and information services firms need to capitalize on the evolving product distribution channels while maintaining the current revenue streams, reducing costs and increasing flexibility. Some of the major challenges faced by the industry include the following:

  • Erosion of revenue from the traditional outlets
  • Need to leverage new distribution channels
  • Shorter windows (time-to-market is compromised)
  • Disruptive technologies
  • Delivery of content, information, advertising and services anytime, anywhere—for less
  • Disparate and non-integrated IT systems landscape

We understand these challenges and provides solutions that not only improve business efficiencies but also aid business transformation.

What TCS Provides

TCS provides end-to-end content value chain solutions and services for the media and information services industry. From content creation and management to publishing and distribution, we have the capabilities to build, deploy and support the appropriate solutions to meet your needs.

Our domain-based offerings comprise solutions, platforms and consulting services, including the following:

  • Advertising and New Media
    • Advertising platforms, self-service advertising, online and mobile advertising
    • Multi-channel distribution (B2B)
    • Trafficking and ad sales
    • Media planning and buying

  • Broadcasting and Cable
  • Broadcast management systems and syndication systems
    • Business consulting and media advisory services
    • Rights and contract management systems
    • Enterprise content management systems and editorial collaboration platform

  • Entertainment (Film, music and gaming)
  • Theatrical distribution analytics, customer and product insights, and category management
    • Enterprise systems and business intelligence
    • Participation and residuals
    • Content monetization solutions and services

  • Publishing
    • Content creation, XML content transformation, content authoring and editorial systems
    • Custom book publishing, and learning and knowledge management systems
    • Subscription management, e-commerce, distribution and analytics solutions
    • Assessment creation, delivery, administration, scoring and reporting solutions

  • Information Services
    • Integrated workflow management and editorial systems
    • Content acquisition, ingestion and authoring solutions
    • Content digitization, standardization, centralization and management solutions
    • Information analytics, reporting and circulation systems
    • BPO and KPO services for content collection, quality-control and finalization

We provide horizontal solutions and services in the following areas:

Business Value

With our strong domain experience, focus on R&D Innovation and our capability to provide end-to-end service for the media and information services industry, we are best positioned to understand the imperatives of changes and hence, can be a strategic long term IT partner for the industry and realize an enhanced Return on Content.

Working with TCS as your business partner gives you access to our BPO and HRO services as well as our Enterprise Solution consultancy, enabling you to derive impressive benefits, including the following:

  • De-risked ERP investments with the certainty of delivery
  • Optimized digital media processes and identification of areas for investment in digital media efficiencies through next-generation software development best practices to invest once and use multiple times
  • Consolidation of disparate systems that are getting in the way of efficient business practice
  • Capability to implement change quickly and seamlessly resulting in efficient processes and flexible IT capabilities

We will deliver back-office efficiency, release the latent value from your existing investments and optimize core processes to yield long-term cost savings.

Partner with us, and take control of your digitization and ensure that your own people focus on the areas of strategic value. 

Client Thoughts

“I have great appreciation and affection for TCS’ commitment and partnership in building our business. TCS’ dedication has guided the initiative through trials and tribulations to achieve what we hoped and intended. We have even more exciting things to develop and launch in the future. I could not be happier than to have TCS as my partner in that.”-Nature Education, Vikram Savkar, Senior Vice President & Publishing Director

Case Studies

Leading Hollywood Studio Uncovers New Insights with a First-of-its-Kind SAP Solution

TCS helped its client, a major Hollywood studio with a complex television distribution network, significantly improve their analytics capabilities. By implementing a first-of-its-kind business intelligence solution using SAP Business Analytics, TCS was able to significantly improve the client’s planning and organizational decision making.


Smart Content Management Backbone

Learn how Smart Content Management Backbone can be used to build digital products rapidly and cost effectively, enabling agility in digital product development.

White Papers

Reengineering the Broadcasting Value Chain

In this white paper, we identify the key internal components of the broadcasting value chain that can be transformed such that broadcasters remain competitive and agile in this fast-paced industry.