Challenge
In this digital world consumers are demanding for easy access and ability to contextualize content for their information needs. With shift in consumer preferences and new consumption channels, media and information services companies are compelled to reimagine their traditional product centric content value chain and legacy workflows with disparate content stores. This is restricting the companies to deliver rich content experience and maximizing revenue.
TCS Solution
TCS’ content advisory, technology, and operations solutions and services to leading communication, media and information service companies are helping these customers in creating rich content experience for end consumers efficiently.
Content advisory services: We provide advisory services such as content process maturity assessment, transformation blueprint, content architecture and product evaluation
Content technology services: We provide technology services for development of next generation content platforms, editorial workflows and information management across the content value chain from content ingestion, enrichment and content publish. These services cover building the right content model with digital rights management, implementation of intelligent content platforms, content discovery using semantic search, industry taxonomies and cognitive technologies.
Content operations services: TCS provides a wide range of content processing services spanning information extraction and enrichment, digital marketing, content analytics, and creative content development.
Benefits
Structure content such that it is agile to be monetized and can be reused
Reduce time to market by optimizing the content value chain
Provide richer and more relevant content experiences to customers
Improve scalability and flexibility
Reach customers through varied mediums by an integrated publishing approach
Understand content consumption patterns better through analytics
