‘Customer Experience Management’ has acquired huge significance in the automotive industry Capturing and managing the customer life cycle has become crucial to enhancing revenues. Every aspect of the life cycle counts now – right from requirement to replacement, involving various stages such as customer management, finance, service, parts, buy-back, replacement and complimentary solutions and services during the customer and vehicle life cycle. This calls for an improved collaboration between the dealers as channel partners and the OEMs.
Conventional dealer management systems in the market today, focus on information flow in general, from dealer to OEM, with emphasis on control rather than customer focus.
At TCS we help change the way dealers do business. To enhance business performance, OEMs and cutting edge dealers require unique, differentiated solutions that are packaged as flexible options under one Dealer Management System (DMS) umbrella. Geographically spread markets and operations necessitate a solution that can handle multiple brands, locations and currencies. Only a next-generation DMS, one that is more scalable and seamlessly integrates into OEM systems, can address these challenges.TCS Automotive Retail Accelerator (AURA) Solution facilitates a paradigm shift in dealer business focus, establishing a LEAN 'pull' based approach rather than the conventional push driven business.
TCS' AURA is a value added solution built on SAP Dealer Business Management (DBM 7.0). It is an integrated ERP and CRM (optional) system that delivers a differentiated customer experience at every step of the Customer Life Cycle, enabling OEMs and dealerships to collaborate effectively, thereby maximizing revenue and profitability.
How does the solution help
TCS' AURA is the “first complete ERP for the dealer environment” embedded with very unique features, which allows you to:
- Seamlessly operate multiple brands, locations and countries
- Control & improve cash flows
- Control & manage inventory (vehicles & parts)
- Improve asset turnover (Workshop Bay Turnover, Service Technician Productivity, Showroom Utilization)
- Get a complete 360 degree view of customers, vehicles and dealership operations
- Gain larger share of the customer spend during the life cycle